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The gold star choice
NUK is a global leader in the baby feeding market and boasts a presence in over 110 countries. NUK specialises in bottles, teats and soothers, featuring an innovative, orthodontic and asymmetric shape...
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BABY AND KIDS – Baby and Kids little people – huge opportunity
Even in the difficult economic atmosphere of the last few years, Baby & Kids has remained one of the strongest parts of the supermarkets’ offering, backed by a mix of big brands and pioneering...
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Thornton & Ross launches new addition to the Care Virasoothe range
Care, makers of over 90 tried and trusted family medicines, has launched a new spray version of its hugely popular ViraSoothe Chickenpox Relief Cooling Gel. This latest variant is expected to be a big...
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Revolutionary ‘baby-safe’ sanitiser now taken on my boots and other major...
Babies and children have the softest, most delicate skin and parents know that using harsh cleansing chemicals on them is a big ‘no-no’. Even the brands that claim to be gentle on baby skin can still...
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BABY & KIDS – Little people, massive market
Whatever the UK economy may be doing, the fact is people go on having babies. Over the last few fears Baby & Kids has been consistently one of the best performing parts of the typical supermarket’s...
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Mix up the magic with NEW Petits Filous Magic Squares
The UK’s #1 kids yogurt and fromage frais brand* is launching NEW Petits Filous Magic Squares. Available in two delicious flavours, Strawberry & Vanilla and Raspberry & Vanilla, the unique...
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BABY & KIDS – MUM’S THE WORD! Baby & Kids is still a huge business in 2015
The market for products for babies and children under five has long been a major business booster for the UK supermarkets, Co-ops and convenience store chains. When consumers were tightening their...
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NANNYcare the UK’s first goat milk infant formula
NANNYcare is the UK’s first goat milk infant formula and is the only one in the world to have been tested extensively in randomised double-blind clinical trials. The goat milk formula used by NANNYcare...
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Care launches new Co-Lactase Infant Drops
Care, the number one brand sold into UK pharmacy has added another exciting addition to the Care junior products range with the launch of new Care Co-Lactase Infant Drops, designed to reduce lactose...
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Specialist milks – formula for success
Much of the growth in the infant formula market over the last twelve months has been driven by a boom in sales of specialist milks. To ensure retailers capitalize on this and maintain their market...
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BABY & KIDS – Baby talk – Baby and Kids category continues to thrive
We’ve heard all the talk in recent months of convenience and discounting being the new grocery retailing front line, with big box superstores losing their appeal and having to re-think their offer....
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The heat is on – Baby and kids sales hot up in summer
Summer is an enjoyable time for most people in Britain, even though we have to go out to work and do other things besides what we really want to do, namely to relax and chill out. The prevailing mood...
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Childs Farm for happy children
Childs Farm, the UK’s fastest growing children’s toiletries brand, uses natural ‘free-from’ ingredients and essential oils to create mild, kind and delicioussmelling products that care for the delicate...
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KENDAMIL – The ‘cream’ of infant formulas
On the edge of the Lake District National Park, a brand new baby infant formula is making waves within the local area. With its roots in the thriving town of Kendal, Cumbria, ‘Kendamil Infant Formula’...
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Little darlings, Big business Bigger families – the new baby boomers
Parents, grandparents and other family members involved with the challenging business of caring for babies and young children represent a gigantic market for a huge array of products sold through...
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Pampers and UNICEF announce 11 years of partnership with campaign fronted by...
P&G’s market-leading nappy brand Pampers has partnered with UNICEF for the 11th consecutive year. Today, celebrity mum and former Girls Aloud singer Kimberley Walsh launches the new ‘Amazing...
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NEW Pampers Baby-Dry technology keeps babies dry day and night
Pampers has launched a brand new innovation and upgrade to UK parents’ number one nappy choice. New Pampers Baby-Dry feature a revolutionary nappy design with three absorbing channels and unique Micro...
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Danone Nutricia Early Life Nutrition
Bestselling products Emmanuelle Grimbert, Marketing Director UK at Danone Nutricia Early Life Nutrition, said: We are seeing some growth in the baby food market (+3.5% in value in the latest 12...
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From cradle to whenever Baby and kids sales stay strong in grocery
Although we are regularly told we have an ageing population and more single and childless households, childcare from babyhood to pre-school continues to be a mainstay of UK supermarkets and convenience...
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The daddies of early life nutrition
Danone Nutricia Early Life Nutrition, which includes the Cow & Gate and Aptamil brands, continues as the Baby Feeding market leader with an overall 58% share. Looking at the subsegments, their...
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